AI Insights · Timothy · July 2022
Top 5 Drawing & Coloring Apps on iOS in the UK: Q2 2022 Performance
Discover the performance of the top 5 drawing and coloring apps on iOS in the UK during Q2 2022, including trends in downloads, revenue, and active users.
The second quarter of 2022 saw interesting trends in the performance of the top five drawing and coloring apps on iOS in the United Kingdom. Here's a closer look at how these apps fared in terms of weekly downloads, revenue, and active users.
Disney Coloring World from StoryToys Limited experienced fluctuations in its weekly downloads, starting at 3K in late March and peaking at 7.2K in mid-April before gradually declining to around 3.3K by the end of June. The app's weekly revenue showed a steady increase, reaching approximately $8K in mid-April and then stabilizing around $6K to $6.5K towards the end of the quarter. Weekly active users saw a rise from 6.1K to over 10K in early April, but then fluctuated and ended the quarter at about 6K.
Sandbox - Pixel Art Coloring by Alexey Grigorkin maintained a strong presence with weekly downloads peaking at 8.5K in early April, though it later saw a decline, ending at around 3.7K in late June. The app's weekly revenue started at $4.6K, peaking at $5.4K in early April, and then stabilized around $3.6K to $4.4K. The number of weekly active users remained robust, consistently staying above 390K, peaking at over 512K in mid-April.
Colorfy: Coloring Book Games from Wildlife Studios had a more modest performance, with weekly downloads fluctuating between 1.6K to 3.2K throughout the quarter. The app's weekly revenue remained relatively stable, hovering around the $3K to $4.5K range. Weekly active users saw a dip from 5.5K in late March to around 3.7K in mid-June, before recovering to 4.7K by the end of the quarter.
Adult Coloring Book - Pigment by Pixite Inc. showed consistent performance with weekly downloads ranging between 900 to 1.7K. Its weekly revenue varied slightly, reaching up to $3.4K in mid-April and maintaining around $2.9K to $3.4K for the rest of the quarter. The app's weekly active users remained stable, fluctuating around 6.5K to 7.8K.
Gallery: Coloring book & decor by BERESNEV s.r.o. had a modest presence with weekly downloads starting at 3.1K and seeing a decline to around 900 by the end of June. The app's weekly revenue peaked at $2.9K in late March and fluctuated around $1.6K to $2.1K towards the end of the quarter. Weekly active users showed a gradual decline from 43K in late March to about 28K by late June.
These insights are based on data from Sensor Tower, providing a snapshot of the performance of the top drawing and coloring apps on iOS in the UK during Q2 2022. For more detailed insights, visit Sensor Tower.
